4RF unveils a new radio product

Today 4RF launches Aprisa SR, a point to multi-point radio product we've been working on for the last couple of years. Here's the press release from 4rf.com:

4RF Communications launches the Aprisa SR multipoint radio for future-proof, security-enhanced, Smart SCADA networks We have unveiled our new product, the Aprisa SR Smart SCADA multipoint radio, at the European Utilities Telecom Council annual conference. Used by oil, gas, and utility companies for a wide range of monitoring and control applications, the Aprisa SR is a point-to-multipoint Smart SCADA radio operating in the 400-470 MHz licensed spectrum band, with a 12.5 kHz channel size and narrowband 9.6 kbps capacity. The Aprisa SR has been designed to address the key concerns facing the industry: the need for enhanced security, the need to efficiently handle the increasing complexity of SCADA networks, and the evolution to an IP-based and smart grid infrastructure. See the press release here - Aprisa SR Press Release See the datasheet here - Aprisa SR Datasheet If you have any questions about the Aprisa SR please email us at sales@4rf.com

Job vacancy at 4RF

Software Design EngineerB.pdf

This is a new position, advertised on Seek and on the company's web site.

4RF on TV, as a success story

TVNZ, Breakfast Business

Business Nov 20: Declining productivity (1:54)
New Zealanders may work some of the longest hours in the world
but latest statistics show that it is not translating into
increased productivity. In fact, workplace productivity is
declining.

A new article about 4RF on Computerworld

http://computerworld.co.nz/news.nsf/news/2A4BAAA69E7C7B6ACC25737900053629

4RF operates around the clock from NZ

Headquartered in New Zealand, the company has the ability to operate 24-hours a day, says Paris-based marketing director

By Ulrika Hedquist, Auckland | Wednesday, 24 October, 2007

Being headquartered in New Zealand is a competitive advantage, according to Wellington-based wireless equipment supplier 4RF Communications

Of the company’s 60-odd staff, 52 are based in New Zealand, where the company takes care of research and development, manufacturing, sales, marketing, finance and general administration, says marketing director Jarlath Lally. The rest are based in overseas offices in the UK, Dubai, North America, Malaysia and South Africa, he says.

The company, which designs and manufactures long distance point-to-point radio solutions, has the ability to operate 24-hours a day, Paris-based Lally says.

“Anything that comes at us during the day in Europe, say a quotation, a bid or customer issues, and we start working on here, can be passed over to our colleagues in New Zealand at the end of the day. When we wake up the next morning, things have moved on,” he says.

It gives the ability to create an “around the clock momentum” on the sales and customer service side, he says.

The company was founded in 1999 by chief technology officer John Yaldwyn. Yaldwyn was with MAS Technologies for 13 years, where he held senior engineering and management roles, before leaving to start 4RF. The company was really kicked off as an “R&D vehicle”, says Lally. Today, the company exports over 95% of its products. It has deployed solutions in over 140 networks and in close to 100 countries, he says.

The technology delivers communications capabilities to remote areas, and a lot of 4RF’s business is in developing countries that have the need to roll out critical infrastructure, he says. The system can link points up to 100 kilometres apart and deliver speeds up to 65Mbit/s.

One of the company’s main challenges is talking to regulators around the world and reminding them that the wireless technology does exist. “It is still extremely valid for mission critical applications in utilities, the oil and gas industry, in the public safety environment — police and ambulance networks,” says Lally.

While Lally is reluctant to name clients, he says the company has struck some significant deals recently in the rural broadband/telephony sector, the utilities sector and the oil and gas sector.

4RF invests about 20% of revenues in R&D, Lally says. The engineering core competence is one of the strengths of the company, he says, and the company is now looking to develop other types of network-related technologies that its customers are asking for, and to bring these additional technologies to the same customers.

4RF won the ANZ Wellington Export Awards last month and is one of 23 finalists in the 2007 New Zealand Export Awards, to be held in November.

My new blog

I've realised I never talk about work or what I discover while working.
I've been a programmer for about 5 years now, started with Digital Signal Processing (which I still love and would love to do) but later expanded to generic embedded software (C for ARMs), C++ (multithreading on Linux) and Java 4-5-6.
About Object Oriented design I love learning about Design Patterns and discovering more elegant and robust ways of doing things.
I'm an employee of 4RF Communications Ltd., an 8 year old company based in Wellington, New Zealand. It's a young, vibrant, mid-sized company and I feel very lucky to work for them.
What I'll write in this blog will not necessarily reflect the opinion of my employer.
By the way I'm starting this blog in English, so that everyone can read it :-)